The brand strategy for a Business to Consumer (B2C) application must focus on building brand awareness in the market, making conversions quickly and dependably, and encouraging a reputation that promotes loyalty.
When building a brand strategy for B2C, the following criteria’s should follow
- Select the target market that is larger than a B2B market. Large no of small scales should be focused by a B2C brand strategy rather than small no of large scales by adjusting a productive method for moving customers through the purchase spectrum.
- Service and benefit of the product should be the branding pungency of a B2C app. The majority of purchases of a B2C app will be the products of impromptu decisions.
- The B2C market should focus on value than the price point. The customers of B2C market should feel that they are getting the most and best out of the money they are spending.
- For B2C sales, brand awareness plays an integral part. Establishing brand loyalty is the first step in conducting B2C sales. The reputation of brand often foreshadows sales. B2C brand strategy should aim at creating a trust factor for the customers to purchase.
The reason behind building an app for consumer becoming trend these days is that they offer endless opportunity. Competition and risk are high in the consumer app market as millions of app is available in the market and if any one of the app went wrong, the consumer will delete that from the mobile. Hence fast result is available and cannot be recovered.
For creating a successful consumer app, the following things should be considered.
- Strategy: Remember to be sure that you have an exceptional purpose for your app when you set a goal. This will help you to streamline the best features and functionality for you app.
- Design: Make effort to show the design team the exact functionality that you are looking for your app.
- Development: This is the stage where the discussion on which mobile platform(s) you’re going to develop for and which set of tools you’re going to use. Discuss with the team members on how they can provide support for this.
- Marketing: Marketing plays the most important role. The marketing team should provide a wide publicity for the app. They should try on making the users or common people know that such an app exists.
- Post-launch management: Have a keen eye on the performance of the app once it is launched. You must be updated on the reviews getting for your app and try to improvise on the portions where any complaints are registered.
Customers who are already having a positive experience with the product or company are the driving force of B2C marketing. They rely on a thing that the happy customers might refer the product to their friends.
B2C marketing in an effective way…
Far reaching market research is the stepping stone of a B2C marketing campaign. This market research allows the companies to customize effective messages and select campaign elements.
Some of the rules related to B2C campaign have changed due to the rapid growth of internet interconnectivity. Creating a fan website will amass a company advertisement. Like, if a customer “Likes” a page on Facebook, all of their online relationships will see that. Moreover, this method allows the company to look upon the comments and reviews of their customers about the featured app. Customer loyalty programs are also established by companies by giving special discounts to the existing customers. This can motivate additional repeat business—a key to any long-term business success.